Event Genius has signed a new UK festival – Wide Skies and Butterflies – on a five-year deal that will see the company become the festival’s sole ticketing, travel, access control and payments partner.

The festival – created by Samira Williams, Mark Ward and Sam Booker – is new for the UK circuit and will launch in August 2022 at the Raynham Estate in Norfolk.

Held over three days, Wide Skies and Butterflies is the brainchild of SMS Event Production, and will feature a diverse range of music, comedy and more, as well as a large variety of kid’s activities that will all be played out within the grounds of the estate.

The festival will take advantage of Event Genius’ entire end-to-end product suite, which includes ticketing (egTicketing), travel and packages (egTravel), access control (egAccess), on-site cashless payments (egPay) and flexible payment plans (egCheckout).

Eventgoers will need just one account to purchase tickets and accommodation, top-up their cashless credit, access the event and also purchase food and drink, merchandise and any other ancillary products onsite.

The Wide Skies and Butterflies team has production and management experience in live events and festivals around the world, including British Summer Time in Hyde Park, the Isle of Wight festival, Cannes Film Festival and more local events, including Houghton Hall and the Royal Norfolk show.

Booker said: “We’re thrilled to have signed with Event Genius and can’t wait to utilise their full range of products. The ability to use their entire product suite was one of the main reasons we chose to go with them. Not only does it simplify the process and workload on our side and allow us to focus on building the best festival possible, but it also makes sure the fan experience is as smooth as possible which is crucial, particularly for a new festival like ours.

“Starting a festival from scratch gives us a clean slate to create long standing integrated partnerships. A five year deal with Event Genius allows us to work together to shape the entire concept of the festival so that from the moment a customer buys a ticket to leaving the festival they have the best experience possible.”

Yonas Blay, CCO at Event Genius, said: “As music and festival fans, we can’t help but have admired the work of the team at Wide Skies and Butterflies for a long time. To say we are pleased to be working alongside a team that have worked on such high profile events would be a bit of an understatement!

“We’ve put a lot of time and effort into developing a fully integrated end-to-end solution for festival fans and creators, and are therefore over the moon to be chosen by such a reputable team to be a key part of their new venture. We can’t wait to get started.”

Image: Eastern Daily Press

Image L to R: Abbie Panks, Tom Raynham, Samira Williams, Tom Branston and Sam Booker