Universal Music has announced a new greenfield country music festival The Long Road, which will take place within the grounds of Stanford Hall in Leicestershire, September 7-9.

The festival, which will include camping options, will present several country, Americana and roots artists across five stages, as well as hosting bespoke food events and putting on a range of themed outdoor activities.

The organiser of The Long Road has promised that the event will “embrace all aspects of the country and Americana scene” and will incorporate an array of themed activities including Moonshine and bourbon tasting, instrument and songwriters’ rounds, lake swimming, a Southern-inspired food and shopping village and more.

Curated by Tennessee-born country music specialist and radio presenter Baylen Leonard, The Long Road will present an array of country artists and will  be the first time BBC Music Introducing has partnered with a country music event. The festival has also joined forces with The Birthplace of Country Music, The Bluegrass Situation, The Americana Music Association UK and Loose Records.