#WeMakeEvents has launched (February 18) a hard-hitting campaign, rallying the UK Government to provide urgent relief to a struggling live events sector. The Government Can’t See Us, Can You? shows the devastation the pandemic has wrought on the live event supply chain – told through the stories of the highly-skilled professionals whose livelihoods have been seriously damaged.

#WeMakeEvents is calling on the Government – in an open letter to Rishi Sunak – to halt the destruction of the sector by recognising the impact of the pandemic on the live event supply chain, to support individuals and businesses to survive while they cannot work, and to engage with the sector to develop a plan for reopening, including Government-backed COVID-19 cancellation insurance.  

The campaign is also asking the public to contribute their voices and opinions through social media and by writing to their MP – urging the Government to address this crippling situation now.

Until Government social distancing restrictions came into effect in March 2020, the UK live events industry brought in over £70 billion a year and supported more than 700,000 jobs. The live event supply chain worked across all types of live event, including theatre, music, corporate events, festivals and almost any form of organised gatherings.

However, with all but no live events being able to take place for almost a year, the sector is on its knees – as shown by #WeMakeEvents’ recent survey of more than 2,800 businesses and individuals in the live event supply chain:

  • 93 per cent of individuals and businesses in the live event supply chain have seen their income fall dramatically as a result of the pandemic – 65 per cent have seen a fall of more than 50 per cent, and 30 per cent a fall of more than 90 per cent.
  • Yet, 34 per cent of individuals and businesses have received no Government support – either through loans, furlough, or local or national grants. Many of those that have received support, report it is inadequate
  • As a result, 50 per cent of individuals have had to take work outside of live events to supplement their income. A third have been forced to leave – or are considering leaving – the sector
  • On top of that, 43 per cent of live event supply chain businesses say they don’t have the resources to last until the summer
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Peter Heath, #WeMakeEvents steering committee member and MD of Professional Lighting and Sound Association (PLASA), said: “The live event supply chain has been all but unable to work for almost a year – we have been one of the hardest-hit sectors during the pandemic. Yet, we have received no targeted assistance and been excluded from much of the support said to be for businesses that are unable to open. As a result, the live event supply chain is on the brink of collapse.

“This can be stopped if the Government sees the human and economic devastation being inflicted on the live events supply chain, extends the whole sector the lifelines we need to survive until it is safe for live events to reopen, and works with us to build a practical roadmap for reopening. We hope this campaign moves the Government to take these vital steps.”

Julian Knight MP, chair of the Digital, Culture, Media and Sport Select Committee, said: “It’s hugely disappointing that almost a year since stages went dark, the skilled professionals making up our world-leading creative sector are still falling through the cracks of Government support.

“The DCMS Committee continues to hear evidence on the severe impact the pandemic has had on those in live event supply chains, in our inquiry into the support needed to save the 2021 season of festivals.

“I hope this serves as a catalyst to the Government taking the steps it so urgently needs to, including backing COVID-19 cancellation insurance.”