A new 3,000-capacity venue and events space, Exhibition London, will open at Westfield London.
A joint venture between Unibail-Rodamco-Westfield and Broadwick Venues, the new venue is scheduled to open at the end of 2019, Exhibition – named after its proximity to the site of the Franco British Exhibition of 1908 – will repurpose the Grade II listed Dimco East building, a Victorian structure completed in 1899 and originally built as an electricity generating station for the London Underground.
Conceived by Broadwick Venues, the owner of Printworks London, and part subsidiary of festival and entertainment specialist Broadwick Live, Exhibition will host live music events, brand experiences, product launches, exhibitions, conferences, award ceremonies and community events.
Spanning two floors, the 34,000 square feet events and hospitality venue will reach a total standing capacity of 3,000 and will boast multiple rooms, formats and configurations as well as a number of adaptable areas and onsite food and drinks vendors.
The venue will sit at the heart of Westfield London’s £600 million expansion and follows the centre’s 10th anniversary year. Responsible for the brand identity and design of Exhibition, Broadwick Venues will also operate the venue going forward.
Bradley Thompson, managing director of Broadwick Live and Venues, commented: “Exhibition represents an important moment in the evolution of Westfield London, creating a unique entertainment hub and enhancing the area’s cultural kudos. It will attract and serve not only the local community, but the ever-increasing number of people who rightly view White City as one of the most exciting growth places in the capital.
“The location is perfect and the building itself is incredible. We are committed to respecting its past and investing in its future; offering fantastic, contemporary experiences against a stunning Victorian backdrop.”
Work begins in February with Exhibition London set to launch at the end of 2019.