Mustard Media, the Manchester-based event and festival marketing agency, has been awarded a grant of £167,992.00 by Arts Council England. It is one of 925 recipients to benefit from the third round of the Government’s Culture Recovery Fund

This award will help Mustard Media to build on its successes from 2021 and continue to help its clients as they plan for festival launches in 2022.

The grant will enable the company to increase revenue for their clients, as well as the destinations and tourism industries in which the festivals are held, both nationally and internationally. 

The funding will provide stability to the company after a tough 18 months and ensure that it is able to continue to employ a strong team, who otherwise may have gone into other industries as a result of the pandemic.

Mustard Media will also now be able to provide free online webinars for those in the events industry, through businesskeepsondancing.com 

The third round of funding will support organisations from all corners of the sector as they deal with ongoing reopening challenges, ensuring they can thrive in better times ahead.

Nadine Dorries, Culture Secretary, said: “Culture is for everyone and should therefore be accessible to everyone, no matter who they are and where they’re from.

“Through unprecedented Government financial support, the Culture Recovery Fund is supporting arts and cultural organisations so they can continue to bring culture to communities the length and breadth of the country, supporting jobs, boosting local economies and inspiring people.”

Over £1.2 billion has already been awarded from the unprecedented Culture Recovery Fund, supporting around 5000 individual organisations and sites across the country ranging from local museums to West End theatres, grassroots music venues to festivals, and organisations in the cultural and heritage supply-chains.

Ed Norris, commercial director of Mustard Media, said: “​​We’re very grateful to the Culture Recovery Fund for awarding us this grant. We’ve had a very difficult 18 months like most in the industry, and this goes a long way in securing the business, so we can keep delivering unparalleled marketing support for all our festival and event clients.”