M&S Bank has officially become the new naming partner of the Liverpool Arena – with a full rebrand of the venue well under way.

2019 will see the M&S Bank Arena host high profile artists such as George Ezra, Little Mix and Rod Stewart, as well as Strictly Come Dancing and The X Factor Tour. The Netball World Cup is set to attract thousands of global visitors when it comes to the city in July.

Sue Fox, CEO of M&S Bank, said: “We’re very proud to have been based in the North West since M&S Bank was formed in 1985 and it’s absolutely fantastic to start 2019 with the launch of the M&S Bank Arena – Liverpool’s top venue for music, sport, comedy and family entertainment.”

Bob Prattey, CEO of The ACC Liverpool Group, which includes the M&S Bank Arena, added: “Last year we marked 10 years since the venue first opened its doors and I’m incredibly excited to start the next chapter as the M&S Bank Arena.

“Based in the region, M&S Bank shares our passion for the city of Liverpool, making it the perfect naming partner for our venue. We look forward to continuing to host a multitude of major events for visitors to the M&S Bank Arena.”

The venue has hosted more than 1,300 performances since it first opened its doors in 2008 and has welcomed more than 5.7 million visitors since opening and the campus, also home to ACC Liverpool and Exhibition Centre Liverpool, has generated £1.6 billion in economic benefit for the Liverpool city region.