UK outdoor retailer Mountain Warehouse will become the official camping and kit provider for Hay Festival Wales 2019 after a new partnership agreement marks the festival’s first national clothing retailer collaboration, covering events and digital promotion.

Hay Festival will take place May 23 – June 2 against the backdrop of the Brecon Beacons National Park.

The Mountain Warehouse partnership will incorporate an on-site retail space, a series of new Mountain Warehouse Walks encouraging the Hay Festival audience to explore the countryside around Hay-on-Wye, a Mountain Warehouse series of talks on stage celebrating the landscape and countryside; and a series of joint digital promotions.

Mountain Warehouse joins an illustrious list of partners to support Hay Festival in recent years. Statistics released from QRS Research suggests that 57 per cent of audience members surveyed felt more positive to companies that sponsor Hay Festival, while 1 in 4 said they learnt more about the sponsors as a result of their participation. Partners enjoyed up to 90 per cent brand awareness and 15 per cent direct engagement in cases.

Mark Neale, founder of Mountain Warehouse, said: “We’re delighted to be partnering with Hay Festival, an event that shares our passion for celebrating adventure and the great outdoors, and bringing our experience and great value outdoor gear to their festivalgoers. I took part in Hay Festival earlier this year and knew I wanted us to be there in 2019.”

Maggie Kerr, development director of Hay Festival, said: “We’re excited to be partnering Mountain Warehouse on a series of new initiatives, celebrating our location beneath the Black Mountains and adding value to our audience’s experience of Hay. For 32 years Hay Festival has brought writers and readers together to examine the world as it is and imagine it as it might be in events here and around the world, and our partners make it all possible.”