MotoFest Coventry is to return in 2021 with new dates and a new format.
For 2021, MotoFest Coventry will switch from its traditional date on the first weekend in June, to a new “MotoFest Month 2021” programme. Stretched out across the four weekends, from July 17 to August 8, 2021.
Each of the four weekends will be themed, with the initial launch weekend on July 17-18 titled Your Future Moves. This will be based around innovation and technology. While the first weekend will focus on future technology, there will also be a step back in time with an “Italian Job” themed spectacular to launch the festivities.
On July 24 and 25, the event will go full throttle for two wheeled fans, with “Motorcycle Weekend”.
On July 31 and August 1, visitors can experience the “Motorsport and Performance Weekend”, featuring a mixture of dynamic and static motorsport displays taking place around the city Ccentre. While there will be no full ring road circuit this year, but there are plans for a drift arena and an energetic motorsport display.
The final weekend on August 7 and 8 is the “Classic and Performance Car Weekend”. Both days will feature static displays in the city centre and themed events, including road runs taking in Coventry and the beautiful surrounding countryside.
Across all four weekends, there will be various motoring themed activities and events including a week-long programme of drive-in concerts.
James Noble, festival director of Coventry MotoFest, said: “We are delighted to announce the return of MotoFest in 2021.
“As a result of the need to comply with the COVID-19 regulations on large-scale single events, MotoFest Month 2021 will look different to previous MotoFest weekends. The festival ethos, particularly the commitment to hosting a celebration of the city’s motoring heritage, will remain the same.
“The new format will give us four weekends instead of the usual two-day festival, and the themed weekends will ensure, that whether you are a two wheeled or a four wheeled fan, there will be something for everyone to enjoy!
“We plan to launch with a spectacular Italian Job themed stunt that will blow the doors off for fans of the film and motoring enthusiasts alike. This is one of many exciting new additions we have in 2021 and we look forward to revealing more details in the coming weeks.”
Martin Sutherland, chief executive of Coventry City of Culture Trust, said: “MotoFest is a key part of Coventry’s calendar. We all missed it last year and it’s great to see how it’s adapting so it can safely take place in 2021.
“With the return of events like this, it feels like some normality is returning to the UK City of Culture 2021, and we can’t wait to hear more about the programme in the coming months.”
Image: Darren Littlehales