The traditional weekend camping festival lives on as the most popular festival experience in the face of the growing number of one-day metropolitan festivals, according to a survey by Gigantic.
The ticketing company found that 61 per cent still preferred a greenfield site festival, with weekend camping the top choice ahead of glamping, campervans and hotel stays.
Louise Barr, head of digital marketing at Gigantic, said: “People are seeing a big festival a year as a summer holiday with their friends. When you think of this type of festival, it makes you think of cider in the sun, free of worry and pressure. This idea of it being more of a holiday is accompanied by the fact that 35 per cent of those surveyed said they would pay for early access, so extending that holiday for as long as possible!”
However, it’s not all mud, glorious mud as nearly half (48 per cent) said that they would pay extra for showers and 34 per cent said they would pay extra for phone chargers. Festival organisers take note – many were also willing to shell out extra for glamping, VIP bar, VIP standing/gold circle, lockers, pre-erected tents, airbeds and in-festival transport.
More than 70 per cent said a festival ethic was important to them and 15 per cent said it was hugely important. This has been reflected in UK festivals this year, with some prohibiting the sale of plastic bottles and others trying to ensure that there is an equal balance of male/female artists playing.
The golden number size wise was found to be the 12,500-20,000 cap festival – in between the big beasts and the tiny boutiques – with 60 per cent happy to travel a couple of hours to a festival.