Midas, the event power company, supplied generators for London Marathon Events’ Vitality Big Festival in Greenwich Park on Sunday, across the finish line of the inaugural Big Half – despite contending with The Beast From The East.

Eleven thousand amateur runners followed the elite athletes along the 13.1-metre route from Tower Bridge, the majority joining friends, family and supporters at the festival afterwards. Relevent, the event management specialist, commissioned six Midas sets for the contract, providing power for stage production, the sponsors’ area, a run of street stalls and the production village.

James Hodgson, director of Relevent, commented: “We have worked with Midas for many years. It’s an independent company that I’m absolutely confident about. The machines are very good and reliable, and the Midas team is friendly and ready to dig in and help as required.”

The Big Festival build had to deal with around three inches of snow, sweeping the site to find the Royal Parks’ pre-requisite trackway for plant and vehicles. The ground was frozen solid so driving a stake in was a challenge too, but conditions had improved come race day.

Hugh Brasher, director of Vitality Big Festival, added: “When we launched the Vitality Big Half, we set ourselves a target of making it the first mass participation event that truly reflects London’s unique diversity while also bringing together the best athletes in the world. We said we wanted an event that was truly global and uniquely local and we achieved that.”