From the Fields has opened a new partnerships division and revealed the appointment of Chris McCormick, who will head up the department as partnerships director. The Manchester agency, founded by Ben Robinson and Andy Smith, is organiser of Kendal Calling and bluedot. McCormick was previously commercial director at StarLive and BluePeg, working with the likes of the Mercury Prize, Heineken and Amazon Music.

Co-op has been unveiled as the latest client for From the Fields Partnerships, announcing a new multi-year agreement with Kendal Calling to bring its popular festival store to the Lake District festival from July 2021.

From the Fields will now provide a fully-integrated offering to brands and events that includes curation of music and arts, partnerships and activations, marketing and ticketing.

McCormick said: “I’m absolutely thrilled to be joining From the Fields. I’ve worked with Andy, Ben and the team for over a decade as clients to my own businesses, and their creative and entrepreneurial spirit has always impressed me. Having the chance to join the dots of our combined skills and experience was an opportunity not to be missed.

“I’ll be steering the partnership strategy for Kendal Calling and Bluedot as well as working with external clients. We will also be harnessing our creative, marketing and production expertise to deliver experiential and strategy for brands within music, entertainment and live events.”

Ben Robinson, managing director of From the Fields, commented: “The addition of Chris to our team marks an exciting new era for From the Fields, allowing us to service a wider range of clients with a full complement of services from online and online sponsorship delivery, activations, curation, marketing and production. Now more than ever brands expect a joined-up approach and thanks to our portfolio of award-winning major events and our highly-respected team, From the Fields is now uniquely positioned to deliver incredible campaigns.”

Image: From the Fields