Mastercard has revealed long-term partnership with Goodwood Festival of Speed.
In a multi-year deal extension, and building on the last four years as Presenting Partner for the renowned motorsport event, the partnership reflects Mastercard’s continued commitment to “connecting consumers with their passions and enriching visitor experience”.
“I am delighted that Mastercard has made such a significant commitment to the future of the Festival of Speed,” said the Duke of Richmond, who founded the event in 1993. “Mastercard has been a hugely supportive partner over the last four years and their renewal is a ringing endorsement not only of the Festival of Speed as an event, but also of motorsport as a forum to drive passion, engagement and to keep the automotive world relevant to our changing audience.
“Together with Mastercard, we enjoyed a record-breaking year in 2019 that saw our biggest-ever attendance, the automotive industry presented more new car launches and dynamic debuts than ever, the all-new Drift Arena was enormously popular and a new record time was set on the Hillclimb by Volkswagen’s all-electric I.D. R.
“I am sure that our 2020 event on July 9-12 will build from there and deliver still more fabulous entertainment.”
As preferred card and contactless payment provider, and surrounded by the most exciting innovations in motorsport and technology, Mastercard will offer unique cardholder access, Priceless experiences and competitions, helping fans make the most of the event.
Raja Rajamannar, chief marketing and communications officer at Mastercard commented: “At Mastercard, we believe experiences matter more than things, which is why we’re so excited to bring motorsport fans closer to the thrills and innovations on offer at Goodwood Festival of Speed. Whether you’re a vintage car enthusiast or devoted racing fan, this is the partnership to get your heart racing.”
Mastercard aims to amplify its brand through sonic integration onsite and via digital channels, including card acceptance devices, Goodwood Radio and live stream footage.