Make Events, the corporate events agency, has appointed Alex Morrisroe as commercial director – the first member of its newly formed senior management team.

Morrisroe moves from Smart Live, part of the Smart Group, where he held the position of sales and marketing director. Prior to Smart, he spent 12 years at Concerto Group working with numerous divisions including Concerto Live (now Clive Agency), where he occupied the role of head of client services.

In his new role Morrisroe will be responsible for expanding Make Events’ existing client base and driving business growth.

Holly Moore, founder and managing director of Make Events, commented: “We embarked on a rigorous talent search for this new team and we were blown away by the talent that applied. The appointment of commercial director is in line with our growth strategy and Alex’s knowledge of the industry blew us away.”

Morrisroe added: “Make Events have been on my radar for some time because of the amazing work they have been delivering and the clients they work with, so when the opportunity came up to join the team it was an easy decision. I plan to bring my experience working within leading agencies and with major brands to help grow the business.”