MADE Festival has announced it will move to the new date of September 18, 2021.
Originally scheduled to take place on July 31 at Sandwell Valley Country Park, the festival’s organiser has confirmed that, after lengthy and often challenging discussions with local authorities and statutory bodies, this year’s event will go ahead.
MADE Festival will follow the same rigorous COVID Certification Process as recent large-scale events involved in the Government’s Events Research Programme. The aim is to significantly reduce any risk to guests, staff and artists, and to create an environment where fans can enjoy live music without restrictions.
MADE Festival will go ahead in its new home of Sandwell Valley Country Park.
Pete Jordan, festival director, said: “We have battled tirelessly to ensure the festival is able to go ahead. Moving dates is an expensive and difficult process which none of our hardworking team ever wanted, but in exceptional circumstances we have worked with all the relevant authorities and stakeholders to overcome any concerns and find a compromise. We are acutely aware that changing festival dates at late notice may cause disruption for our guests, and would like to apologise unreservedly for this, while also thanking MADE fans for giving us their support as we fought for the festival to go ahead. All the artists and suppliers have been hugely supportive of the situation too, and after more than 500 days of not being able to hold events, we could not be more excited about this announcement.”
After consultation with Public Health England, MADE Festival will be adopting the Covid Certification Process, which offers a number of simple ways for guests to gain entry to the site. These include a negative lateral flow test (within 48 hours of the event), proof of natural immunity based on a positive PCR test within 180 days of the event, or double vaccination at least 14 days before the event.
At least 20,000 festival fans are expected to attend MADE.
Jordan continued: “We want to put on an incredible event for festivalgoers but our event is also vital to the wider industry and community. We have a long history of supporting local artists including singers, rappers, live musicians, DJs, painters, set builders, live immersive performers and more. We support local independent traders and offer the equivalent of thousands of days work to event staff, stewards, security, cleaners and others. This is why we have fought so hard to put on this year’s festival. It belongs to all these people as much as it does to us.”
The new date will see MADE Festival celebrate its seventh edition with seven stages, covering hip hop, drum and bass, house music, garage, bass, soul, and jungle.