Diversified Communications UK has announced the acquisition of London-based Tent Exhibitions, which produces three events: London Design Fair, Tent London and Super Brands London. The events take place at the Old Truman Brewery every September and form a part of The London Design Festival.

The full team at Tent Exhibitions will move across to Diversified with immediate effect, including Jimmy MacDonald, who will become group director of the events.

Carsten Holm, managing director of Diversified Communications UK, commented: “We are delighted to be welcoming Tent Exhibitions and their fantastic team headed up by Jimmy MacDonald to Diversified Communications. We have been watching the business over the past few years, and have been very impressed with the model and the growing success of the events, and I feel that Jimmy’s personal approach, customer focus and attention to detail is very similar to our own way of doing things.”

Jimmy MacDonald, group director of Tent Exhibitions, added: “We are very proud of what we have achieved over the years and this is a timely and exciting new chapter for our events. Diversified share our passion and enthusiasm for creating exceptional events, with a reputation for delivering a great visitor and exhibitor experience.”