British Marine Boat Shows, organiser of the London Boat Show, has announced plans for a re-defined event for next year.

Starting on January 10 until 14, the now five-day event will open further away from the Christmas and New Year period, offering more business and networking opportunities to visitors. The re-imagined event will add attractions and new shows within the show, such as the Boating and Watersports Holiday Show.

Murray Ellis, chief officer of boat shows at British Marine, commented: “Having gathered and listened to feedback from visitors and exhibitors, we knew we needed to make some changes. We are confident that these exciting plans will mean some incredible business opportunities for our exhibitors whilst providing visitors with a fantastic event with new things to see and do at every turn.

“The shows will benefit from increased marketing activity, with a focus on promoting the event to a wider audience. The latest digital targeting techniques complemented by traditional broadcast and print media will be used to attract the core boating audience whilst investing in new audiences.

“The boats will remain the stars of the show but the London Boat Show will enjoy a new layout, flanked by two new events. Interactive entertainment, themed catering and seating will be throughout the event will be sure to create an exciting and vibrant atmosphere for all to enjoy.”