LOCOG has officially unveiled the design of the Olympic and Paralympic Games tickets. The tickets, which have been designed by Futurebrand, part of McCann Worldgroup, are being posted out from this week, say the organisers, along with Games Travelcards and spectator guides.
The design of each ticket features the sport pictogram and the colour scheme reflects that of each venue to help spectators reach their destination. Each ticket will be printed with a hologram, a barcode and name of the booker as well as several other security features to reduce counterfeiting. This will ensure every ticket can be traced to the person who purchased it.
Detective Superintendent Nick Downing, Operation Podium, Metropolitan Police Service, said: “Genuine tickets will have a number of security features built into them to minimise the risk of counterfeits. The safest way to ensure that your ticket is genuine is to only buy from an authorised seller which can be found on the London 2012 website. If you buy from an unofficial site, you risk paying over the odds for a ticket that may not exist, may not be genuine and you risk not getting to see the Games. Your personal details could even be used in other crimes.”