The organiser of the Wales Rally GB has revealed that this year’s event will have a new home in the heart of Llandudno, on the coast of north Wales.

The resort town has been a regular feature of the event in recent years, hosting ceremonial starts and finishes, with support from Conwy County Borough Council. Llandudno also made history last year when fans witnessed World Championship motor sport action on closed public roads for the first time on British mainland.

The organiser of the event, Motorsport UK, has said that the move will generate significant economic benefits for the town’s hotels, shops and other businesses. The town’s streets will also be bustling with entertainment in the form of an “engaging Big Bang event”.

Hugh Chambers, chief executive of Motorsport UK, organiser and promoter of Wales Rally GB, commented: “Motorsport UK is delighted to be bringing all the atmosphere and prestige of a World Rally Championship Service Park to Llandudno, and to create an interactive fan zone in the town centre.

“At the same time we must say a massive ‘thank you’ to all those at Toyota – as well as our local partners in Deeside topped by Flintshire County Council – for playing such a major role in helping us to re-establish the UK’s round as one of the true classics on the WRC calendar.

“As our official host county partner, Conwy County Borough Council has also been one of the driving forces behind the event’s resurgence and we are now relishing the opportunity of furthering that relationship in the autumn. There are many attractions and opportunities arising from the World Championship being based in a town centre, and we will be working closely with those at the council to create a truly memorable motor sport festival right at the heart of Llandudno.”

Councillor Louise Emery, Conwy County Borough Council’s Cabinet Member for Economic Development, added: “We’re thrilled to once again be Host County for this prestigious event, but this year is extra special with having the World Championship based in Llandudno. We’ve worked with Wales Rally GB since 2009, and each year the number of spectators the rally’s attracted to Conwy County has increased, and to now have the manufacturers and teams based with us is very exciting.

“The worldwide media coverage that comes with this event helps put Conwy County well and truly on the map, so we welcome the opportunity to work with the rally team again, especially with the new developments.”