Live Nation reveals plans for Utilita Live From The Drive-In

Live Nation Entertainment has revealed plans for the Utilita Live From The Drive-In – a series of live drive-in concerts situated across 12 venues in the UK.

Live Nation is “reimagining the live music experience” by allowing fans to enjoy concerts in a one-of-a-kind drive-in setting from their own “viewing zone” next to their cars. 

Utilita Live From The Drive-In will see some of the biggest names in UK music perform live on stage backed by a full concert production that audiences can experience from the comfort of their designated area, with each vehicle appropriately distanced from one another. Utilita Live From The Drive-In will also offer carefully curated family events for kids of all ages from West End theatre extravaganzas to interactive science shows, fun live music and DJs and some very well-known TV stars and characters from children television – more to be announced and added to the schedule.

Peter Taylor, promoter at Live Nation, and co-founder of Cuffe and Taylor, commented: “We are excited to bring Utilita Live From The Drive-In to fans across the UK. This outdoor concert series was created as a way to reimagine the live music experience during a time of social distancing by allowing fans to enjoy concerts in the safest way possible. Each event will comply with all official Government guidelines in order to protect fans, artists, crews and staff. We look forward to announcing some of the biggest names across UK music and bringing these fantastic artists to a city near you”.

Jem Maidment, CMO at Utilita, said: “Utilita is always looking at innovative ideas to increase our brand awareness and make us a household name – partnering with Live Nation’s Live From the Drive-In Series is another great example of this.

“As we find new ways to navigate today’s world of social distancing, we believe the drive-in format is a thoughtful and fun way to safely bring 1m Brits out of ‘entertainment lockdown’ this summer 2020.

“Utilita is committed to supporting cultural experiences, while underscoring our promise to giving back to our customers. Whether it’s sponsoring exceptional world class experiences, offering exclusive giveaways or putting control and decision-making back in the hands of consumers, we want to empower people to get the best out of their relationship with us.”

The Utilita Live From The Drive-In will have a capacity of approximately 300 cars per show and boast concert quality sound from a live stage with a full state of the art sound system, lighting rig and high definition LED screens, creating an arena or stadium concert feel in a safe drive-in setting adhering to the Government’s current social distancing rules to protect fans, artists, crews and staff at all times.

Customers can purchase a standard or premium ticket, which includes guaranteed location in the first three rows from the front of the stage and priority exit from site at end of show. Customers with accessible requirements will be able to purchase an accessible ticket.

The shows will take place at 12 locations:

  • Birmingham, Resorts World Arena
  • Bolton, University of Bolton Stadium
  • Bristol, Filton Airfield
  • Cheltenham, Cheltenham Racecourse
  • Edinburgh, The Royal Highland Centre
  • Leeds, Leeds East Airport
  • Lincoln , Lincolnshire Showground
  • Liverpool, Central Docks Liverpool Waters
  • London, *venue to be announced
  • Milton Keynes, The National Bowl
  • Newmarket, Newmarket Racecourse
  • Teesside, Teesside International Airport