Live Nation Entertainment has announced several environmental commitments from its global sustainability coalition, Green Nation.
Green Nation is committing to new environmental goals for all Live Nation owned and operated venues, clubs, theatres and festivals, with the primary targets of reducing greenhouse gas emissions by 50 per cent by 2030, and ending the sale of single-use plastics at all owned and operated venues and festivals by 2021.
A new charter outlining these goals can be viewed here. Live Nation has asserted that its position across the world is to “reduce the negative environmental impacts often associated with live events including waste generation and single-use plastics, energy and water use, transport and food sourcing”.
According to the charter, Live Nation will:
– Deliver a 50 per cent reduction in scope 1 and 2 greenhouse gas emissions by 2030
– End sale of single-use plastics at all owned and operated venues and events by 2021
– Work to reduce or eliminate the use of fossil fuels where possible and pursue a low-carbon economy by sourcing renewable energy
– Aim for its offices, venues and events to be zero waste to landfill and achieve a 50 per cent (or higher) material recovery rate by 2030
– Work with partners and sponsors toward shared sustainability goals
– Transparently track, measure, and share adherence to the charter
Live Nation events and venues are piloting various programs to find the most effective ways to meet these charter goals and will implement best practices on a global scale. For example, in support of eliminating the sale of single-use plastic at festivals and venues, Live Nation will be trialling plant-based water bottles (PLA) across Europe in 2019.
Green Nation’s executive board of Melvin Benn, managing director of Festival Republic; Tom See, president of Live Nation Venues – US Concerts; and Charlie Walker, co-founder of C3 Presents will champion these initiatives, along with support from regional sustainability managers and their teams at the local venue and event level.
Michael Rapino, president and CEO of Live Nation Entertainment, commented: “Hosting over 35,000 concerts and festivals each year, Live Nation has the opportunity and responsibility to provide our artists and fans with a live music experience that protects our planet. The adverse effects of climate change are undeniable, and we want to use our place on the world stage to be part of the solution. Together our concerts, venues, festivals, and offices around the world are setting new sustainability standards for live events.”