Lincolnshire Event Centre has appointed Jayne Southall as director. Southall has moved into the lead role after five years of heading finance and general management for the Lincolnshire Agricultural Society and its associated commercial operating arm, Lincolnshire Events Centre, home of the annual Lincolnshire Show.

Southall will concentrate on building the centre’s conference business.

She commented: “Our biggest challenge is retaining and building a further substantial share of the local and national conferencing market. We have a unique capability in delivering events for bigger numbers, indoors and outside, such as the antiques fairs and recently the very successful Christmas Food and Gift fair, but we are also competing for the smaller end of the seminar and conference market with our purpose designed EPIC venue.

“Everyone in the tourism and conferencing sector needs to keep talking up Lincolnshire outside the county. People still don’t realise how well served the county is with hotels and other business and tourist support.”