Levy, the sports, leisure and hospitality sector of Compass Group UK and Ireland, has announced an exclusive deal with bars and drinks-led solutions company, Peppermint. The partnership will see premium bar solutions available at sporting and music events taking place at Levy’s venues across the UK.
Founded in 2003, Peppermint has built a reputation for improving the quality and choice of drinks-led solutions at concerts, sports events and music festivals. Following initial success running their own events at Henley Regatta and Cowes Week, Peppermint has gone on to become the industry leader in delivering first-class bar solutions at scale, winning not one but three awards in 2019. Peppermint has developed long-standing client relationships over the years with the likes of AEG and Live Nation, as well as some of the UK’s best independent event owners and promoters.
The new partnership will see Peppermint bring high-performance, retail-led bar services to the numerous prestigious sporting and entertainment events that take place at Levy’s venues. From the build process to operational support, the Peppermint team will help Levy to design and deliver even more creative and engaging drinks experiences for event attendees across the UK.
Levy will also benefit from Peppermint’s in-house marketing agency Equals, which specialises in activating brands at events supporting venues with their wet-led strategy, concept creation, sustainable solutions, asset builds and logistics.
Jon Davies, managing director of Levy UK, said: “Improving the fan experience sits at the very heart of Levy’s essence. Something that underpins this is ensuring we work with only the very best partners – just like Peppermint – who share an unrivalled passion, expertise and experience in what they do.
“As we begin to return to stadia and venues following lockdown, Peppermint will bring further premiumisation and choice to Levy events, while ensuring the dynamism and unique experience their team brings is delivered at scale. Peppermint also has an unrivalled expertise in designing and executing high-volume bar services at large-scale events which Levy will tap into. I am also delighted that both of our businesses hold such mutual care for the environment and delivering sustainable event solutions.”
Adam Hempenstall, co-founder and director at Peppermint, said: “We are extremely excited about the partnership between Levy and Peppermint – it has incredible potential to further heighten the fan experience at sporting and music events around the UK. Peppermint and Levy share a passion for creating amazing experiences alongside a sense of privilege to deliver some of the UK’s greatest events. The Levy team will benefit from our expertise delivering the next generation of bar solutions and our track record of improving customer experience alongside growing spends and efficiencies.
“Levy gives Peppermint access to some of the greatest sporting events and venues in the UK. As the country gradually returns back to the events and venues we love, now is a better time than any to show them what they’ve been missing.”