Stuart Galbraith, CEO of Kilimanjaro Live, has written a letter to industry, calling on the eventprofs to come together and get behind a “day of action” on July 2.

The letter said: “Over the last few weeks, many people within the music industry have been dealing with Government to try and negotiate terms for reopening. It’s become apparent that we are going to need more pressure to convince the Government to put in place a plan to achieve this as soon as possible.

“To this end, a group of us, including the CPA, NAA, Agents Association and many individual companies, have come together and engaged a PR and political lobbying company called The Blakeney Group to drive a consolidated and concerted campaign to publicly and politically highlight the problems that our industry is facing, and to call on Government action in the form of financial aid and a defined timeline as to when we can reopen.”

The letter outlines a number of actions that events professionals can take and asks those managing artists/performers to get their artists to back the campaign.

Another letter – highlighting the plight of the industry – will be sent to Culture Secretary, Oliver Dowden, and there will be social media action too. Artists and bands, which are forced from playing to live audiences will take to social media, along with their fan base, to raise awareness for the sector.

On July 2, the #LetTheMusicPlay initiative is being run in conjunction with UK Music.