Keith Prowse, the hospitality provider, has been awarded a new six-year contract with The Lawn Tennis Association (LTA) to provide hospitality at the Fever-Tree Championships, which take place at The Queen’s Club in London.
The hospitality provider will be exclusively responsible for the long-term product development, guest experience and sales and marketing of the Fever-Tree Championships. It has designed and implemented new hospitality concepts for the Championships, including Love Fifteen and The Roof Garden which both draw on the trend for casual premiumisation, and the Club Lounge, a modern environment for business and private entertaining.
Stephen Farrow, tournament director of the Fever-Tree Championships, commented: “The 2018 Championships are set to be better than ever. With a considerable growth in demand for hospitality at the tournament, I am delighted that Keith Prowse has extended its partnership with us for a further six years and look forward to the exceptional experiences they will create and deliver for our guests.”
Andy Vinsen, chief operating officer at Keith Prowse, added: “The Queen’s Club provides the ideal setting for guests to enjoy world class tennis coupled with the innovative hospitality experiences for which Keith Prowse is synonymous. We are thrilled to have extended our partnership with the LTA for the Fever-Tree Championships and look forward to working closely with the team to further develop our hospitality offerings as we enter an exciting 2018 season.”