As well as staging a mass participation running event around the Magners Cheltenham Gold Cup track on September 8, 2019, two other events will be held at Aintree Racecourse (September 8) and Newmarket’s Rowley Mile (October 20) – home to the Randox Health Grand National and the QIPCO 2000 Guineas.
The events will form the Classic Run Series, giving thousands of runners of mixed ability the opportunity to complete circuits of the racecourses with each “festival of running” including a Classic 10km Run, Junior Run and a Family Mile event.
Paul Fisher, chief executive of Jockey Club Racecourses, said: “We’re delighted to help stage the Classic Run Series at three of Britain’s most iconic racecourses. We’re better known for some of the world’s greatest racehorses running at our tracks, but this is a fantastic opportunity for thousands of runners from all over the UK to follow in their footsteps and experience what it’s like to run past the huge grandstands of Cheltenham, Aintree and Newmarket.
“It’s a great initiative which will introduce a whole new audience to our racecourses and give them the chance to understand and get a better feel for our sport.”
Eilish McColgan, a European 5,000-metres silver medallist, commented: “I’m delighted to be joining the Classic Run Series as a brand ambassador at these brilliant new events. Runners are always on the lookout for a different kind of experience.
“The Classic Run Series will be just that. I’ll be taking part myself. There is good prize money too for elite and club runners signing up for the series.”
Simon Fox, CEO of Reach, added: “The launch of the Classic Run Series presents us with a new opportunity to further engage with our customers in a different but relevant way. Increasingly live events are becoming an important channel for us to reach our readers in the communities where they live, work, shop and socialise.
“The Classic Run Series will also provide our advertisers with fresh commercial partnership opportunities. It’s a very exciting development for us and I look forward to joining our army of readers at the Classic Run Series next year.”
Mark Hollinshead, CEO of Hollicom Events, said: “The Classic Run Series is a unique set of innovative new running experiences for all the family. The centrepiece event at each racecourse will be the Classic 10km Run which will attract fun runners, fitness fanatics, fundraisers and club runners alike with each festival of running also including a Classic 5km run, Junior Run and a Family Mile event.
“We are very pleased to be partnering with Reach and all their market leading regional news brands to create and deliver such an exciting series of events for their family of readers to take part in.”