The brand experience agency, Jack Morton Worldwide, has created the London New Year’s Eve Firework Display, for the 13th consecutive year.
The display, which took place over the River Thames and the Coca-Cola London Eye, was seen by millions of people on BBC One and live by 110,000 people in viewing areas on the banks of the River Thames.
For the first time this year, online viewers also had the chance to see the display live in 360o via the BBC.
Synchronised and triggered by GPS to Big Ben’s Chimes, the display involved 12,000 fireworks producing 50,000 projectiles.
The Mayor of London, Sadiq Khan, said: “London’s New Year’s Eve fireworks went off with a bang in the true sense of the word, with more than 100,000 people enjoying the dazzling display by the River Thames, and millions more tuning in at home to watch the BBC’s first ever 360 degree panoramic broadcast. Thanks to the hard work of the Met, TfL, the emergency services and all the partners involved, we celebrated safely, and in style. People came from all over the world to kick off the New Year in our great city and our world-renowned fireworks display was broadcast around the globe, delivering the message, once more, that London is open to all.”
Jim Donald, director of production at Jack Morton Worldwide, said: “The Mayor of London’s New Year’s Eve fireworks has become an iconic and globally recognised event, reflecting our unique and wonderfully vibrant city. It makes us enormously proud to be working with the hugely talented team that makes this possible.”
As well as working closely with Greater London Authority, Jack Morton Worldwide worked in conjunction with multiple organisations across the capital to deliver the event. These included the Metropolitan Police, Westminster City Council, The City of London Corporation, Lambeth and Southwark Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, London Fire Brigade and others.
Image: Kois Miah