Jack Morton Worldwide, the global brand experience agency, has appointed Adrian Taylor as senior vice president, executive creative director – based in the agency’s London office, Taylor will lead the team’s creative offering.

The announcement follows the appointment of previous executive creative director, Damian Ferrar, as global head of Genuine X – the agency’s innovation practice.

With more than 20 years’ industry experience, Taylor co-founded Spacemen Creative, a boutique brand experience agency, and was also associate lecturer, interior design at Manchester Metropolitan University for a six-year tenure. Taylor worked with Jack Morton earlier this year in a freelance role, since then he has led creative on key experiences for clients including Samsung and Lenovo.

Mike Kunheim, managing director of Jack Morton Worldwide, London, commented: “2018 has been a highly successful year for the agency, with much award recognition for our work. Our success stems from our incredibly talented people, so we’re delighted to have Damian head up our new global innovation practice, Genuine X, and to have Adrian join the Jack family permanently as ECD for the London office. They are both prodigious creative talents and wonderful leaders, meaning we are very well placed for another exciting year in 2019.”

Taylor added: “As an agency that has always believed in being creatively brave, Jack Morton continues to evolve and push the boundaries of brand experience. I’m delighted to have the opportunity to join such a like-minded team.”