Integro Entertainment and Sport, an international insurance brokerage and risk management company, will now trade as Tysers.

In June 2018, Integro completed the purchase of Tysers. Established in the City of London, Tysers has a rich history and a 200 year legacy in the insurance industry. As one of the UK’s leading insurance wholesalers, the company is well known and respected by both UK and international brokers.

Integro’s move to rebrand is part of a wider strategy to adopt the Tysers name across the business, leveraging its relationships within the insurance industry.

Under the Tysers brand, clients can benefit from greater expertise and a larger marketing reach. The combined business employs more  1,100 employees globally and places close to US$3bn of insurance premiums.

Tim Thornhill, director, sales entertainment and sport, commented: “By joining up with Tysers, Integro Entertainment and Sport becomes part of an incredible legacy. We will continue to provide forward thinking, nimble solutions for our clients who remain at the heart of what we do.”

David Abraham, head of global broking, commented: “Our Entertainment and Sport business has grown through acquisitions of a number of strong brands including Robertson Taylor, Doodson, Ellis Clowes, ACJ, and Integro. We’re excited to bring together these leading industry names under the unified brand of Tysers – celebrating our double centennial in 2020.