Lipton, the UK Ice Tea brand, is visiting city centres nationwide for a 23-day roadshow, as part of its “Let’s Go” summer campaign.

Each day, urban spaces are being transformed by experiential agency, iD, which has produced the experience on behalf of Lipton, offering the public a chance to relax and unwind with their friends. At the experience, a Lipton Ice Tea can be enjoyed alongside slices of fresh fruit.

This roadshow is part of a wider integrated campaign which includes a new TV commercial, reinforcing the qualities of Lipton Ice Tea in a memorable way and is supported by social and digital media campaigns.