The ICC, Birmingham, has announced that Specsavers has signed for a further three years of conference business, which celebrates a successful 25-year partnership to date between the companies.

Specsavers has confirmed it will continue to stage its National Seminar at the ICC in November, annually, from 2021 – 2023.

The scale of conferences that Specsavers hosts has grown substantially over its time with the venue, with the upcoming National Seminar utilising the full ICC site, complemented by use of the Birmingham Symphony Hall for the main plenary.

The two-day event attracts more than 1,500 delegates per day, utilising all breakout areas and hosting a large exhibition in Hall 3.

Tina Bury, partnership events manager at Specsavers, commented: “Over our 25 years at the ICC we have built up a strong relationship with the fantastic team. They know how we work and are happy to react to our ever-evolving events and requirements.

“Our delegates enjoy the easy travel to the venue from all over the country, which also offers a wide range of hotels within walking distance and the vibrant Birmingham nightlife on the doorstep. The ICC is in the centre of the country, the centre of the city, and it’s clear that our event is at the centre of the ICC teams’ attentions.”

Donna Cunningham, acting sales director of NEC Group Conventions, said: “We are thrilled that Specsavers has signed for three further years of conferencing at the ICC. The longevity of this partnership and continuation of staging such a high-profile event highlights the ICC’s position as a conferencing venue market leader.

“To have the full site in operation for this event demonstrates the scale of the business that Specsavers is bringing to the ICC, as well as providing the venue with a fantastic opportunity to showcase its flexibility and exceptional customer service to thousands of delegates.”