Vans has engaged the festival’s own creative event production and brand activation division to undertake design and event production for their inaugural festival activation. Designed to complement the festival’s aesthetic, the activation comprises a warehouse-style structure featuring a live music stage, bar, vintage photobooth and workshop space with screen printing hosted by Lovenskate, hair braiding hosted by Keash, skate film screenings and merchandise giveaways.
A connected exterior courtyard will include a lounge space and art installations along with food and juice concessions.
Rob da Bank, co-founder and curator of Bestival, commented: “We’re really excited that House of Vans will at Bestival for their first ever UK festival experience. Just like us innovation and creativity are at the heart of everything that they do, so you know their stage is going to be special. And with Sunday Best, DIY and House of Vans all in on the music action it’s going to be packed to the rafters all weekend long.”