The organiser of Hay Festival has set up a GoFundMe page to raise funds and support to ensure the festival’s future.

Hay, which was set to take place May 21-31 – has been cancelled. Now its organiser is asking festivalgoers and loyal fans of Hay to help the not-for-profit organisation.

In a statement, it said: “We have 10 days to raise emergency funds to support us as we plot a sustainable route to secure Hay Festival 2021, when we can again celebrate together and tell stories.”

Hay Festival hopes to raise £150,000. So far, more than £34,000 has been pledged.

“We are sorry to ask in this difficult time but we need your help,” the statement continued. “The crisis is devastating for our not-for-profit organisation as it comes at our moment of maximum financial exposure: we are already committed to large infrastructure costs but cannot raise box office income.

“Every spring for over 30 years, Hay Festival has brought thousands of book lovers and writers together. Our resilience has always been built on you, our audience. Seventy per cent of our income comes from ticket and book sales.

“We need to raise emergency funds that can support us as we plot a sustainable route forward and secure longer-term funding for our Winter Weekend 2020 and Hay Festival 2021, while continuing to find new ways to connect writers and readers and inspire change through books.”

Donors will be recognised as official “Haymakers” and credited on a commemorative wall displayed at every festival edition to follow.