Live Aid promoter, Harvey Goldsmith has recruited a team of experienced events professionals to launch the nvisible Agency.

Dubbed as “a new type of agency”, nvisible is described as an agency for agencies, offering production, project management, design and creative services to live events and experiential marketing agencies.

The new team includes Mark Bustard as managing director, who moves from his role as head of fan engagement at CSM Sport and Entertainment. Goldsmith will chair the business.

Joining Goldsmith and Bustard are Jim Baggott, as production director, Luke Carr, as project director, and Tim Spears, as technical director.

Headquartered at Great Titchfield Street in London’s West End, nvisible will specialise in music, sports and entertainment, building on the experience of the team, which includes various roles on events such as F1 Live, Rugby World Cup 2015, New York Super Bowl for Verizon and Reading Festival.

Commenting on the launch, Goldsmith said: “The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders.

“Collectively and individually, this team has worked on myriad world-class and iconic live experiences that have touched millions around the world and I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.”

He added: “It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”