Maynineteen, the Manchester-based retail experience agency, has won a three-way pitch to deliver experiential events and activations across Hammerson’s full retail portfolio of shopping centres, retail parks and outlets for the next three years.

Since 2015, Maynineteen has delivered national campaigns for fashion, food, families and students at Hammerson centres across the UK and Europe. This latest win will extend the relationship to 2020. PinPointer acquired the business last April and, under new management, there are plans to build upon the renewed commitment from Hammerson.

Alex Thomas, regional marketing manager at Hammerson, commented: “Maynineteen understand the retail space like no other agency and the decision to retain them as our event partner was unanimous. The team is committed to creating and delivering events which enhance the shopping experience, offering consumers a compelling reason to visit our centres.”

Alison Bowcott-McGrath, managing director of Maynineteen, added: “We’re delighted to be able to grow our existing relationship with Hammerson and we’re excited about the future. The journey together continues and we’re proud to be part of Hammerson’s wider agency family alongside, Isobel, Carat, Makalu, We Are Sunday and Frank PR. We’re looking forward to creating innovative events that set the Hammerson brand apart from the competition.”