Grown-Up Solutions, the events strategy specialist, has signed a partnership agreement with Crowd Connected, the location technology business.

Grown-Up Solutions will provide local support and facilitation for Crowd Connected in the Middle East region. Crowd Connected’s Colocator platform crowd sources real-time location data, turning it into insight in seconds. This insight allows event, hospitality and retail venues to model guest behaviour, brought to life via a web console.

The platform also includes an audience engagement and segmentation engine, delivering geo-targeted and trigger-based messaging capability. Messages can be sent to audience groups based on any combination of location and time, including where they are, where they have been, how many times they’ve visited certain locations, or where they haven’t yet been.

Mike Smith, director of Grown-Up Solutions, said: “We’ve been operating in the region for a number of years and are very excited to be representing Crowd Connected in the Middle East. They’ve got a great platform that is incredibly relevant to this market, where a deep understanding of audience behaviour is often the key differentiator between success and failure.”

Mark Maydon, commercial director of Crowd Connected, added: “Grown-Up Solutions have data measurement and analysis as one of their core services, and they really understand the potential advantages that our Colocator platform can offer. We look forward to supporting clients in the Middle East as the region continues to grow over the coming years.”