The Great Run Company, the organiser of mass participation sporting events, has partnered with Waze, the real-time traffic and navigation app.

As part of the partnership, The Great Run Company will use Waze technology and outreach to improve traffic flow during events. During peak times, the sporting events can result in up to 300 junctions of road closures, causing potential for people driving through towns or cities to encounter disruption. This new partnership will see Waze ensure that the app’s maps are updated with closures and reroute drivers, without causing disruption.

The Great Run Company will also be able to monitor traffic conditions near the event with the Waze traffic view tool and manage road closures in real-time, in the event of any last minute changes to the event’s planned route.

Rebecca Resnick, localisation manager at Waze, commented: “While planned diversions added to the Waze map help to redirect drivers around closures for sporting events, Waze’s Global Event Partner Scheme helps drivers to find alternative routes around road closures and event-related traffic, helping to ease congestion on roads that may otherwise see increased traffic. The Great Run Company shares Waze’s vision of helping to provide drivers with the information they need when driving around. We’re proud that The Great Run Company is one of our 200 plus global event partners.”

Joe Milner, senior events manager at The Great Run Company, added: “Partnering with Waze enables us to provide clear information to participants of our races as well as the public on any road closures around our events. The Waze platform not only allows us to upload and share the road closures but also gain important data on routes participants have taken when traveling to events. We look forward to working with Waze and help shape the app going forwards to give the best information to our audience.”