George P. Johnson (GPJ), the event and experience marketing agency, has promoted Jonathan McCallum to managing director of the London office. Part of a global network, GPJ has European offices in the UK, Norway, Germany, France and Belgium.

McCallum’s proven experience and knowledge of the industry, his understanding of hybrid event execution and his strategy background position him well to lead GPJ’s expansion. He’ll report directly to Chris Meyer, GPJ CEO.

Meyer said of the appointment: “I continue to be energised by the opportunities we have in the UK and European markets and having strong collaborative hubs will be the cornerstone of our growth. Bringing Jonny into the managing director role from strategy underpins the importance of being client-centric and evolving our thinking to best serve our clients. As we move into 2022 we continue to see change and we are well-positioned to adapt successfully to it.”

McCallum said: “I’m so incredibly proud of our agency’s ability to adapt and meet people where they are in today’s landscape. It certainly hasn’t been easy, but we’ve continued to evolve and bring new solutions to market that are pushing the boundaries of hybrid and IRL events that constantly unlock new doors for our clients. I look forward to leading our UK team in this new dynamic industry with so much opportunity.”