Laura Davidson, who launched Goldenvoice in the UK for AEG Presents, has created her own female-led live services consultancy called AMIGAS.
AMIGAS will offer services including artist development, live consultancy and bespoke and curated events.
Founded by Davidson, AMIGAS is made up of promoters, producers, creatives and curators with extensive experience in the music and events industry. The new consultancy will work alongside artists, management, labels, agents, venues and brands to consult on all of their live needs, offering everything from advice and development of strategy, event planning and production, curation and booking, marketing and promotion.
Davidson commented on the launch: “AMIGAS was born from a desire to rebuild the live sector – not exactly as it was, but anew. The pandemic has meant that we are all looking at our lives, and what we want to go back to. For me, that’s live music and I see this as an opportunity to do it differently.
“Sustainability, inclusivity and innovation are really important to me and will be a big part of what we do and how we work. We want to work on projects, and with artists and partners who share the same values.
“AMIGAS is all about working on projects, and with artists, brands and colleagues that inspire and energise us. We want to bring joy to artists and audiences, and for AMIGAS to have a positive impact on the live industry when it returns. We are at a real crossroads and anything is possible.”