Magners Irish Cider will have exclusive pouring and marketing rights at a range of summer festivals, from boutique Festival No.6 in Wales to South West Four in London. Magners will also produce ticket promotions, “money can’t buy” offers and social and digital activations. At selected festivals including Y Not Festival and the three Rewind festivals, Magners will also deliver a bespoke Magners Cider Garden.
Janette Murray, marketing manager at Magners UK, commented: “Magners is the go-to drink for good times so we’re thrilled to return to the festival circuit with an exclusive partnership with Global. We’re looking forward to enhancing festivalgoers experience by encouraging them to ‘think 100% Irish’ with Magners, with unique offers and bespoke Magners Cider Gardens at selected festivals across the summer.”
Mike Gordon, chief commercial officer at Global, added: “It’s fantastic to be joining forces with Magners and we’re looking forward to seeing the brand at the centre of some of our events this year. This partnership showcases how we can help brands create unparalleled experiences for their audiences at our festivals and events.”