The tunnel, which is formed of interactive media glass that measured 2.25-metres wide by 6.3-metres long and 2.5-metres tall, was on display at MINI plant Oxford. G-Smatt also delivered a short presentation on the future of architectural media glass to more than 70 people from corporates including John Lewis, HSBC, Nielsens, The Dorchester Group and representatives of local events management, audio visual, catering and photography companies.
Leo McDowell-Benton, director of sales at G-Smatt Europe, commented: “We knew in advance some of the companies that would be attending so were able to incorporate logos from many of them, including Oxford Fine Dining, monocom and MINI into the dynamic display. We were also able to display a red MINI car and guests were able to get involved by playing on a prototype of our new interactive bubble game.”
Chris Jones, owner of Boys and Girls Promotions, which organised the event, added: “Being able to show case BMW/MINI’s event space and the interactive media glass made this a very special evening for us. Event people see a lot of clever, eye catching promotions so to generate a ‘wow’ from nearly every one of our attendees was a great endorsement for the G-Smatt media glass tunnel. We certainly hope to work with them again in the future both in Oxford and further afield.”