Event industry entrepreneur, David Walley, has merged four event businesses together to form Star Live, a full-service live event and brand experience partner.

The merge was announced today (August 1).

Mobile Promotions, Blue Peg, Star Events and Beautiful Minds has become a single entity rebranding under the Star Live banner. The new name and brand identity launch today and will be adopted by all the businesses with immediate effect.

The four businesses have been acquired over the past 18 months by Walley. The founders of the businesses all remain with the new company to form its senior management team, providing expertise across live events and experiential.

The integration brings to life a business, with teams based in multiple locations across the UK and an international presence in Shanghai, China.

Star Live offers a proposition of event services, including stages and grandstands, trailers and roadshows, brand ambassadors and crewing, alongside design and creative, sponsorship management and partnerships, event production and brand activation.

Commenting on the merger and new identity, Walley said: “This is a logical and exciting step for us.

“We have brought together four market leading companies with a clear vision; to be the full-service live event and brand experience partner for all our clients.

“Our new brand identity reflects our heritage combined with a contemporary mindset, fully focused on creating world-class experiences for our clients and their audiences.”