According to a consumer survey into the fan festival experience, undertaken by cashless specialist Tappit, three-quarters of fans prefer to use a cashless method of payment at festivals.
Key findings from the survey revealed that 84 per cent of people feel theft is their biggest worry when attending a festival and 68 per cent consider security to be the most important factor when making purchases at a festival.
As well as this, 84 per cent of people stated that standing in a long queue was the worst part of their festival experience, 73 per cent of respondents prefer to go cashless because of the speed and security of the transaction and 57 per cent of festivalgoers consider the overall expense to be their main concern.
Jason Thomas, gobal CEO of tappit, commented: “Our survey of more than 800 festivalgoers shows high demand for cashless methods of payments at festivals. The study indicates that 84 per cent of festivalgoers don’t want the hassle of waiting in line alongside with their ongoing concerns about carrying cash – it’s all about enjoying the live experience with friends and family.
“If festivals don’t keep up with the changes in technology, there is a risk of potentially losing out to festivals that offer a better consumer experience. With the benefits cashless systems bring to both event organisers and the festivalgoers, the transition to cashless should be an easy one.”
The full report can be found here.