The crowdfunding campaign, Festival Vision: 2025, has reached more than 80 per cent of its £25,000 target.

The campaign launched on Crowdfunder by not-for-profit group Powerful Thinking, was created to support the UK live events industry in providing leadership and action on climate change.

Festival Vision: 2025 was launched on June 11 and has reached more than 80 per cent of its £25,000 target today (July 1), and still has days to go.

When funded, Festival Vision: 2025 will launch an updated The Show Must Go On report to provide guidance and inspiration to event professionals to support the UK festival industry.

The report will give guidance on how to reduce C02 emissions by 50 per cent by 2025 in the key areas of energy, resource management, water, food and drink, travel and transport and governance.

Festivals such as Hay, Greenman, Shambala, Boomtown, Reading, Latitude and Greenbelt have contributed to the campaign.

Emily Ford, sustainability coordinator at Boomtown explains in a video interview how it has built its environmental strategy on the framework put forward in the Festival Vision: 2025 pledge:

“Significant support” has come from Nordic Wristbands, the Finnish wristband company, whose innovative products are meeting the event market’s need for eco-friendly wristbands.

Jone Nuutinen, founder and owner of Nordic Wristbands commented: “Nearly ten years ago we made our first wristband of recycled plastics, and we are working hard to come up with solutions that enable us to use more ecological materials and omit plastics altogether.

“Festival Vision: 2025 is a great platform to combine our voices and forces and to create a bigger impact.”

Also, on board are a number of headliner sponsors including GL events UK, The Showman’s Show, SANI, Enviral, Playpass, Event Buyers Live and The Ticket Sellers.