Festicket has launched a live streaming platform called Festicket Live, which will allow music fans to watch and engage with artists direct from their home.

The new platform – in partnership with YouTube and Vimeo – will allow artists or event promoters to set up their own customisable streaming page, which will include the embedded live stream, webchat, links to social media profiles, and the option to include a shop for either donations, merchandise, or more. 

Festicket Live will have the ability to host free, but also ticketed live streams. The latter will combine Festicket’s ticketing technology and real-time analytics to provide artists and promoters with a valuable source of revenue during these uncertain times. If ticketed, the streams will be secure and behind a paywall linked to a customer’s Festicket account, which will be limited to one concurrent session per logged-in user.

Recent months have seen a huge rise in live streaming as people look for alternative forms of entertainment during the lockdown, and artists are seeking ways to continue to engage with their fans.

A recent Festicket survey of more than 11,000 festival-goers found that 60 per cent would consider buying a ticket to a live stream, either via a typical ticket or by donation. At the same time artists and promoters are looking for new revenue streams while the lockdown continues. 

On the launch of Festicket Live, Festicket’s marketing director Luis Sousa said: “The past weeks and months have seen a dramatic shift to online streaming, with over 60 per cent of our customers saying they had watched a live stream since the lockdown began. 

“We see this trend continuing, and possibly even remaining once physical festivals and events begin to return. We therefore wanted to offer music fans a platform that allows them to engage with the artists and festivals they love, while also providing artists and promoters with a new revenue stream considering the pressures the industry is currently under.”