Festicket – a platform for music festival experiences – has acquired Event Genius and Ticket Arena.
The new offering, known as Event Genius by Festicket, will create an end-to-end platform for organisers and fans alike, providing the most complete offering in the live entertainment industry.
The platform will bring together technology and expertise, including ticketing, accommodation, travel and packages, marketing, data insights and analytics, access control, POS and cashless payment services, fan engagement tools and more.
Zack Sabban, CEO and co-founder at Festicket, commented: “The acquisition transforms Festicket’s product set. In Event Genius, we have found a company that shares our mission to be a disruptive force in the live entertainment market and – ultimately – to bring the best possible experiences to fans. Reshad and the team have built a great product they have good reason to be proud of, and I look forward to welcoming them to the Festicket family”.
Reshad Hossenally, who will join as chief supply chain officer for Festicket, explained: “The Event Genius mission has always been to utilise technology to bring event organisers and consumers a better experience, regardless of the size or type of event.
“Couple this with Festicket’s global marketplace and supplier network and we have something truly unique for the events industry.”