Centaur Media has bought F2F Events’ Event and Exhibiting Show and Technology for Events Show. The two events will be now be repositioned as The Live Marketing Show and incorporated into Centaur’s Marketing Week Live, which takes place from June 27-28.
The Live Marketing Show will run alongside Online Marketing Show, Data Marketing Show, In-Store Show, Insight Show, Promotional Merchandise Show and Customer Motivation and Loyalty Show.
Paul MacDonald, portfolio director, Marketing Week Live, said: “The Live Marketing Show fits exactly with our strategy to meet the needs of the UK’s marketing community as the premier multichannel marketing event. Marketers are increasingly looking for ways to engage consumers in a live environment through dynamic brand engagement. The inclusion of The Live Marketing Show is integral to the long term vision of Marketing Week Live.”