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In 2018, Evolution Dome helped more than 50 organisers host more than 200 events worldwide. From large scale sporting events to b2b exhibitions, its inflatable structures facilitated event organisers across the global to create new experiences and take their events to the next level.
As an event solutions provider with a breadth of clientele, Evolution Dome is in a unique position to spot trends in events and share its thoughts on what is around the corner for events and exhibitions. These trends include:
Playing with venue infrastructure
For many organisers it can be a challenge to provide seminar content, networking facilities and meetings space live on the show floor. Improving visitor dwell time is a priority for exhibitions and as a result, organisers are becoming more creative with their contracted hall space.
In 2019 that’s set to continue, with many exhibition organisers creating flexible areas which provide a multi-use purpose right in the heart of their show floor. And if they can save money on expensive room hire on top of the hall tenancy then that’s an added bonus!
Thinking outside of traditional venues
Venue location has always been key to an event’s success. With many of the UK’s venues now reaching capacity and with a focus from events teams on creating more immersive experiences, the hunt is on for more “non-traditional” venues in previously untapped locations and using event fit-out solutions to deliver a space perfect for their audience.
Venues such as NAEC Stoneleigh, which claims to be the UK’s best kept secret, has seen an influx in professional conference take up in 2018, which is set to continue over the coming years.
Flexible options for exhibitors and sponsors
Getting exhibitors and sponsors to maximise their participation continues to be an ongoing challenge. Organisers are looking for new ways to support exhibitors and sponsors to launch products, host meetings and run live demonstrations to provide more interest for attendees and help generate a new revenue stream and improve the bottom line.
At the recent IBTM World, organiser Reed Exhibitions asked Evolution Dome to provide a dome that would give exhibitors the opportunity to host private networking breakfasts and lunches live on the show floor generating a buzz and a sponsorship opportunity.
The Glastonbury effect
During UFI’s recent Global Visitor Insights research, visitors identified talks and presentations delivered in different ways as being most likely to make a trade show entertaining or enjoyable*.
The “festivalisation” of educational content offering attendees a variety of content streams at events will continue to grow and is certainly a trend that we see building in the future.
From large scale conference structures through to smaller roundtable discussions, educational programmes are central in driving visitors to many events and creating more meaningful, memorable content is certainly a priority for organisers.
Solutions at speed
As with everything in today, time is of the essence. There is a demand for event solutions that can be built and broken down at speed and still retain a professional look and feel. Organisers are trying to achieve more without having to add an additional build day to their existing tenancy saving, this is a trend that will only continue.
Evolution Dome has helped numerous organisers design and create these solutions across the world at events of all sizes. If you would like an informal chat and examples from other events email them at firstname.lastname@example.org, visit evolutiondome.com or download a brochure here.
*UFI & Explori Global Visitor Insights 2018/2019 Edition