The Events Structure has launched its latest event structure, the PromoCan. The structure is a road show unit aimed at alcoholic and non-alcoholic drinks brands with the aim of creating a new brand experience.

The multi-functional mobile unit is shaped like a can and according to The Events Structure is exclusive to the company. The PromoCan is easy to set up and takes around five minutes to configure, and although relatively small in size it also has a hydraulic canopy to offer an additional communication space.

Justin Isles, director of The Events Structure, commented: “The PromoCan roadshow unit can be used for your specific mobile marketing, retail, communication or advertising needs. We help provide you with a PromoCan personalised to your brand, where we translate your wishes into a tap solution to strengthen your brand awareness, relevance and success everywhere.

“Our services are tailored to meet your needs and requirements and work on a pay-what-you-use principle, this means you will not be charged for things you don’t use. We understand that businesses demand roadshow units that express the originality of the brand, which is why we have created the extraordinary PromoCan, personalised to your branded drink event.”