On September 4, a group of industry professionals will band together for BikeFest, a fundraising bike ride from SFL’s headquarters in Reading to PLASA Show at Olympia London. BikeFest aims to raise funds for industry charities and mark the return of live events and entertainment following 18 months of challenges.

The organiser of BikeFest is calling for fellow cyclists to sign up and follow one of two routes: a relaxed 40-mile ride direct to London via flat roads and cycle paths, or a more strenuous 80-mile ride traversing the Surrey Hills. The two routes will cater for all levels of cyclists, from casual and commuting cyclists to serious road bikers. London-based cyclists are also invited to join for the last leg through the capital.

All money raised will go to Backup, the technical entertainment charity. Backup will then channel the funds to Stagehand, Music Support, Acting For Others and #MakeItBlue.

To join BikeFest you’ll need to make a one-off donation at least £50, which is payable upon booking your place. Places are limited to 24 cyclists per route, so it is recommended to book your place as soon as you can.

Peter Heath, managing director of PLASA, said: “Once again we ‘get on our bike’ for a cause that is now more important than ever. BikeFest will contribute towards the essential work of our chosen industry charities, so the more people who sign up, the more we will achieve. New for this year we’ve devised a more accessible route to allow for more people to join us. We hope you will, and we look forward to seeing you on the road on September 4.”
To sign up, click here.