Professionals from the world of event and entertainment production have pledged to keep the nation’s gratitude and support for the NHS flowing with a campaign to #MakeItBlue. And Stand Out is supporting the campaign today by turning our logo blue too.

The campaign follows the success of the #LightItBlue activation on March 26, when more than 100 of the UK’s iconic venues were lit-up in blue to coincide with the UK-wide round of applause for the NHS and frontline careworkers.

Event and entertainment industry professionals are being encouraged to spread the positivity by creating blue-themed images, videos and messages at home, and sharing them on social media channels using the #MakeItBlue hashtag – and to nominate friends and family to get involved too.

The campaign was launched by Gary White, managing director of White Productions and freelance production manager, Chuck Crampton, together with a group of industry friends and colleagues.

White said: “As an industry known for its creativity, we can harness our skills to send thanks to the NHS – via video, photo and music. And we can use our network of contacts to help cascade that message further.

“The only rule is to make it blue. This could mean anything from putting together a blue-themed playlist, painting a blue picture or swapping your usual team colour for blue. We’re asking everyone to upload content to social channels adding the #MakeItBlue hashtag and then nominate friends and family to get involved too.”

The #MakeItBlue challenge has already been taken up by members of the sporting and entertainment communities.  Music legends Liam Gallagher, Toyah Wilcox, Robert Fripp and all three British Superbike brothers: Andrew, Glenn and Graeme Irwin were among the first celebrities to agree to #MakeItBlue from their homes. Olympic skier Chemmy Alcott and 1917 star George Mackay have already posted videos on their social channels.

Crampton commented: “We’ve heard via friends working in hospitals and healthcare centres that the nation’s show of thanks last week was hugely appreciated. We believe that together we can amplify that great wave of appreciation to continue throughout the weeks ahead.”